"As an advertising law enforcement official, I have always found it remarkable that, in the name of self-regulation, major national advertisers would voluntarily modify or discontinue their advertising to meet CARU's standards that sometimes go beyond existing law. CARU's twenty-five years of success demonstrates a sustained commitment to effective self-regulation. It is a record of accomplishment for which CARU supporters should be justifiably proud."
C. Lee Peeler
President, National Advertising Review Council
Former Deputy Director, Bureau of Consumer Protection, Federal Trade Commission
"CARU has well earned its leadership position in both self-regulation and privacy."
Executive Vice President and General Counsel, Leo Burnett Worldwide, Inc.
"CARU has a long history of working to protect children from unfair and deceptive advertising."
Jodi Bernstein, Former Director, Bureau of Consumer Protection, Federal Trade Commission